WHY ISN’T MY PROPERTY SELLING?
Most real estate agents have probably been asked the question “why isn’t my home selling?” The answer in some circumstances may not be abundantly clear. In other cases, there is no doubt why the house isn’t selling.
As a home seller, the thing you dread most is being unable to sell your home. What if you put it up on the market, do all that hard work, and no one is interested? Dwelling on such thoughts can be upsetting, to say the least.
But fortunately, your worries are probably somewhat unfounded. Most homes do sell; it just takes time in some cases. There may be some changes, however, you can make to improve your odds of selling more quickly and for a better price.
One of the mistakes a Seller makes is saying “We are not in a hurry to sell, so we will start with a high listing price”. Buyers who are looking in the area, will usually have set up an e-mail or phone notification to inform them of a new home for sale. The first few days of your property being listed online, is your best opportunity to get your house sold within a reasonable time frame. If you have potential Buyers coming through at this crucial time, but they are put off for any reason, this will only delay the sale of your home or it won’t sell at all. Usually the first question that a buyer will ask me is “How long has the property been on the market?” The longer your property is on the market, people may assume there is something wrong with your property, or it isn’t up to an expected standard, or the price is over of what a Buyer is prepared to pay. The Agent can only do so much to sell your property, but the Seller also has an important role. We need to work together to get your property SOLD!
FREQUENTLY ASKED QUESTIONS
NO ONE COMING TO HOME OPENS OR REQUESTING AN INSPECTION?
Usually this is because the price is putting people off before even looking at the property.
They may have driven past and do not see the value in the property for the listed price
PEOPLE ARE COMING TO HOME OPENS OR INSPECTIONS, BUT NOT MAKING ANY OFFERS
Buyers will look at several properties before making an offer on any property. They will compare your property with others. If your property doesn't meet the standards of others in a similar price range, a Buyer may not make an offer, as they believe you are too far off in the listed price.
WHY AM I ONLY GETTING LOW OFFERS?
If offers are frequently coming in low, then this is telling us that after the Buyer has inspected your property, they are not seeing the value that they had hoped for.
WHAT CAN I DO?
Price motivates people to either buy or avoid your property. Be realistic. Do your own homework in finding out what has sold and what is currently on the market. Buyers and Sellers have access to the same information via real estate websites
Is the presentation good enough, or can things be improved?
One of the great things about owning a home is that you can make it just like you like it. But when you are trying to sell, you want the buyers to be able to see themselves in your home, which may mean removing some of the personalized things that you felt makes your house a home. One of the more common reasons a home is not selling is over personalization which buyers can't see past.
If you have or are living at your property, and the memories are great, are you having difficulties in letting go? As hard as it may be, to sell your property it does need to be priced correctly or negotiable with. My personal home is also worth a lot more to me, but if I was to sell, I must lose my attachment to the property, and think more realistically about price. Buyers will not see the same as you, but they may be imagining making their own memories here. You want them to see value in your property enough for them to make an offer. Don't let it be the price or presentation that allows them to walk out the door and consider another property to purchase.